Senior managers should use, not just support, the intranet
Toby Ward’s excellent series of intranet case studies illustrates, through a Nordea case study, an often underestimated dimension of intranet success: Senior managers personal use of the intranet.
We all want “management support”, right? Well, often enough we have it. In words. They say they understand and value the intranet. They want it to be the working tool of all employees.
But can anyone really understand and deal with the challenges of a staff centric intranet without using it regularly themselves? Getting senior managers to use the intranet might just be one of the most important tasks of your Intranet Team.
One of the reasons behind the portal’s success is the active involvement and support from senior management. “Senior management has been very actively involved during all stages of the development and implementation,” says Nordea Head of Online Group Communications, Kim Grue. “They all use the Intranet heavily supported by their own Communication Partner and their Management Support functions.”
